A restaurant should establish accurate digital information before guests begin searching. A rushed launch often creates duplicate listings, outdated menus and broken booking links.
Eight to twelve weeks before opening
- confirm brand name
- secure domain
- define positioning
- prepare sitemap
- arrange photography
- set up analytics
- choose booking and ordering tools.
Four to eight weeks before opening
- build website
- write menu and story
- create location content
- prepare Google Business Profile
- configure social profiles
- test email and forms.
Two to four weeks before opening
- publish opening details
- activate reservations when ready
- test booking
- add map and directions
- begin local outreach
- publish genuine behind-the-scenes content.
Opening week
- verify hours everywhere
- monitor questions
- update availability
- test phone and email
- respond to early reviews
- correct operational information quickly.
First ninety days
- review search queries
- update menu
- add professional photos
- build local citations
- publish event or seasonal pages
- monitor booking and enquiry behaviour.
Avoid premature promises
Do not publish exact opening dates, menus or features until they are operationally confirmed.